The equation for Super Bowl LVIII tickets is quite simple: Taylor Swift-enhanced Kansas City Chiefs fandom + the West Coast-draw of the San Francisco 49ers + the allure of Las Vegas = record-level pricing.
BRAD MILLS-USA TODAY SPORTS
Average secondary ticket market list pricing for the NFL’s title game, set for Feb. 11 at Allegiant Stadium, has reached $10,752, according to the ticket aggregator TicketIQ, the highest non-COVID figure ever tracked at this point before the Super Bowl.
(Technically, Super Bowl LV, three years ago, saw a higher number, but that game featured seating capacity limited to 25,000 due to the pandemic.) TickPick, meanwhile, said average purchase prices for Super Bowl LVIII thus far have reached $9,815 per ticket, also a record figure and 70% higher than a year ago.
So, what got us here? This year’s game features a highly potent mix of competing teams and fanbases, plus a sizzling host market.
The already-popular Chiefs have reached a new level of prominence this season thanks to tight end Travis Kelce’s romantic relationship with Swift.
The 49ers, meanwhile, have the NFL’s sixth-largest social media following among NFL teams. And the league’s first-ever Super Bowl in Las Vegas brings the largest single event in U.S. sports to the sports industry boom town.
In another powerful indicator of the game’s historic appeal, low-end get-in pricing begins at more than $7,000, also ranking among the highest-ever figures for a Super Bowl played under normal conditions.
“This is probably one of the lower-impact [potential] matchups, actually, and demand is still up,” Jesse Lawrence, TicketIQ’s founder and CEO, tells Front Office Sports.
“All bets are off for where this goes over the next two weeks, but I do think team demand is less of a factor this year, and the Vegas location is definitely helping drive this.”
Money Left on the Table
As strong as the current ticket numbers are, they likely would have been even higher had the Detroit Lions defeated the 49ers in the NFC Championship Game given that market’s establishment of a robust mini-economy around the Lions’ upstart run.
“The Lions’ demand for this,” says Lawrence, “would have been through the roof.”
News
Looking Ahead: Early Predictions for the 2024 NFL Season, Super Bowl 2025 Picks, MVP Contenders, and Breakout Stars
The Kansas City Chiefs were crowned the Super Bowl LVIII champions Sunday night, which means it is now officially the 2024 NFL offseason. We’re only a few weeks away from free agency and a…
Sean Elliott’s Bold Stand: Nearly Disrespecting Michael Jordan at UNC in Front of Campers
One play was all it took for Elliott to realize MJ’s competitive drive was insanely intense. Sean Elliott would never forget the time he almost owned Michael Jordan in a…
Chiefs’ Trey Smith Recounts Parade Shooting Scene: Reflecting on the Life-and-Death Moment
After the Super Bowl parade shooting Wednesday, Chiefs offensive lineman Trey Smith opened up on “Good Morning America” on Thursday about the tragedy that resulted in one death and…
Patrick Mahomes: The Comeback King Comparisons to Brady and Jordan, Plus Mind-Blowing Playoff Stats
Mahomes’ playoff legend grew with a clutch performance in Super Bowl LVIII Getty Images Patrick Mahomes put on his superman cape in Super Bowl LVIII and led the…
NBA All-Star Weekend: Paolo Banchero About To Do Something Rarely Done
It’s not common for players in their first or second season to suit up all three NBA All-Star Weekend nights. But that’s precisely what the Orlando Magic’s…
2024 NFL Quarterback Prospects: Updated Predictions for Their Projected Landing Spots
The Super Bowl is over! The confetti has been wiped from the field, the parade has finished, and everyone has recovered from their hangovers, hopefully. While there are still…
End of content
No more pages to load