Everything has changed for Bryan West.

Gannett, the largest newspaper chain in the United States, announced on Monday that Mr. West would fill a much-coveted job as the company’s first-ever Taylor Swift reporter, covering all things related to the international pop sensation for USA Today and Gannett’s network of more than 200 other papers across the country.

But before Mr. West, 35, had the chance to file his first story on his new beat, he was getting criticism from two sides: journalism watchdogs and Ms. Swift’s fans.

The objections started rolling in shortly after Variety broke the news of his hiring on Monday. The article included an interview with Mr. West, which provided newsroom ethicists and Swifties alike with grounds for complaint.

Mr. West, who was formerly a TV news reporter in Phoenix, raised hackles by describing himself as “a fan of Taylor.” That remark caused some journalists to question whether or not he could be unbiased when it came to his new beat. At the same time, the singer’s fans debated whether he was a big enough Swiftie to capture their beloved star. Some people in both camps said the job was better suited to a woman.

In a year when seemingly anything having to do with the singer has drawn media scrutiny, Gannett’s announcement that it planned to hire a dedicated Taylor Swift reporter generated plenty of headlines and online comments.