The Goop founder opens up to PEOPLE about her love of sound baths, cold plunging and more
Gwyneth Paltrow at good.clean.goop event. PHOTO: STEFANIE KEENAN/GETTY IMAGES FOR GOOD.CLEAN.GOOP
If there’s one thing we know for sure, it’s that Gwyneth Paltrow will “say yes to a sound bath” any chance she gets.
It’s one of many wellness rituals the Goop founder is fond of, and she tells PEOPLE that she considers them to be “really healing.”
Paltrow, 51, who opens up to PEOPLE in the latest cover interview, played a game of Slay or Nay with us and walked us through some of the wellness habits that she considers her favorites and dishes on which one she considers herself to be “Switzerland” on.
It’s probably no surprise that Paltrow names most of the wellness routines a slay, as she’s someone who has a whole brand dedicated to wellness. She’s into lemon water, dry brushing, face oils, cold plunging, saunas and more. She views all of these as good for the mind, body and spirit.
Lemon water is a slay,” she tells PEOPLE. “It’s very good for the body, good to flush out, great to drink first thing in the morning.”
She also calls medicinal mushrooms a slay.
I think that psychedelics are going to absolutely be — and currently are — the next most interesting area in addressing mental health,” she shares, adding that she’s seen some interesting research come out about it that she thinks could push the conversation forward even more.
Gwyneth Paltrow at good.clean.goop event. STEFANIE KEENAN/GETTY IMAGES FOR GOOD.CLEAN.GOOP
Paltrow’s only nay is face taping to prevent wrinkles. She says she’s just not into it, because she doesn’t think it works.
I remember my mother having these things called Frownies when I was little that she taped a triangle to her forehead, but actually she didn’t have a lot of forehead wrinkles, so maybe they work,” she muses.
As for slugging — coating your skin in petroleum jelly for hydration — Paltrow has no opinion.
Slugging looks sticky, but if you’re into it, it can’t hurt you,” she says before calling herself Switzerland.
STEFANIE KEENAN/GETTY
Paltrow celebrated 15 years of Goop this year. She launched in 2008 as a lifestyle site before expanding into wellness and beauty. She tells PEOPLE that in the beginning, people thought they “were nuts” for some of the ideas they had, but she’s proud of staying true to her values through it all.
Most recently, her award-winning brand launched good.clean.goop at Target and Amazon, bringing the brand’s products to a larger audience with prices under $40.
Paltrow tells PEOPLE the idea of creating Goop products at a lower cost is something she and her team have been working on for a long time.
The idea for good.clean.goop has been kicking around the goop headquarters for a decade,” Paltrow said. “We originally started with the Goop beauty line, and over time, we just felt more and more passionate about creating clean, efficacious products at a more accessible price and for a broader audience.”
They call it masstige in the industry,” she added. “I love that word, between mass and prestige. We set out to create this, and it’s been so much fun.”
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