The two-time Pro Bowler joked about his haters in the commercial, which includes clips of people criticizing his game.
The video, produced in conjunction with the Colorectal Cancer Alliance non-profit organization and Reynolds creative agency Maximum Effort, has Prescott “talking (bleep) while taking some not-so-subtle jabs in against his competition.
“As a professional quarterback, I get a lot of (bleep),” Prescott says in the ad’s opening. “I get it: when you’re not a fan of something, (bleep)ing on it can make you feel good. But what if I told you that now, it can do some good, too?”
While demonstrating the use and operation of the Cologuard screening, Prescott encourages those prescribed to place a sticker of “something that want to (bleep) on” on the underside of the test to reduce the stigma and stress behind the process. Prescott’s suggestions include “marine life,” “old-timey prospectors,” and “large predatory American birds.”
