Tiger Woods announced the launch of Sunday Red, his own textile brand, in partnership with his equipment manufacturer.

This new brand will take up the Tiger’s codes, in reference to its emblematic colors, red and black, which it wears every Sunday during tournaments.

Tiger Woods-Photo by Kevin Dietsch/UPI -Maison Templar Press.@Alamy collections.

The brand Sunday Red was filed this week and its logo, in the shape of a tiger with the letters SDR, was unveiled on the social network X. Tiger Woods is expected to officially present its new brand at its press conference in mid-February at Riviera Country Club in Los Angeles, where he must participate in the Genesis Invitational, its first tournament of the year 2024.

This announcement comes after the end of the collaboration between Tiger Woods and Nike, its historic equipment supplier, which had decided to withdraw from the golf market. Le Tigre being without an official sponsor since this breakup, has used different clubs and balls in his last appearances.

Suday Red logo

The Tiger will continue to roar with Sunday Red, after experiencing ups and downs in recent years, between injuries, scandals and comebacks. Tiger, who won 15 tournaments Grand Slam, remains one of the most popular and influential athletes in the world. His new clothing brand should appeal to his many fans and golf enthusiasts.