Fans snag last-minute Taylor Swift tickets, pack ‘emergency’ kits and queue for merch

Taylor Swift fans got another chance to see the megastar live with more tickets going on sale for her Melbourne shows – but they have already sold out.

Additional tickets for Swift’s concerts at the MCG went on sale from 4pm on Thursday, Frontier Touring said in the surprise announcement, noting more tickets could become available over the weekend.

Friends Sophie Lobwein (left) and Sally Coghlan, from Brisbane, went to the Taylor Swift merchandise tent at Melbourne Airport early on Thursday morning. They will be at Saturday’s concert at the MCG. Friends Sophie Lobwein (left) and Sally Coghlan, from Brisbane, went to the Taylor Swift merchandise tent at Melbourne Airport early on Thursday morning. They will be at Saturday’s concert at the MCG.CREDIT:PENNY STEPHENS

Lines of Swifties immediately began forming outside the Ticketek offices in the CBD as desperate fans hoped to get their hands on what they thought was a sold-out tour.

Many others started hitting refresh as tickets became available online.

Frontier Touring have hinted at extra tickets being made available over the next three days, telling fans to check the Ticketek website on show days for late production release tickets.

“Tickets may be released in varying price categories during production releases,” Frontier Touring said on X.

“You will be able to see what ticket types are available when through to the event page on Ticketek from 4pm AEDT.”

Frontier Touring confirmed that the Thursday afternoon allocation of tickets had been exhausted by 5pm.

Tay Tay mania will extend to Flinders Street Station, with images of the 14-time Grammy winning singer-songwriter to be projected onto the Melbourne landmark.

Swift’s image will light up the station’s facade from dusk to midnight from Thursday to Sunday. Music will also play at Flinders Street tram stops between Spencer Street and Spring Street from 1pm to 8pm over the weekend.

Taylor Swift’s image will be projected onto Flinders Street Station throughout the weekend. Taylor Swift’s image will be projected onto Flinders Street Station throughout the weekend.

Visit Victoria said Swift was joining an illustrious club – artists who had played to their biggest ever crowds at the MCG – including Billy Joel in 2022 and Ed Sheeran in 2023.

“We look forward to her setting a new crowd record at the MCG and generating even more momentum for our city,” Visit Victoria chief executive Brendan McClements said.

Swift landed at Melbourne Airport very early on Thursday morning ahead of her first show on Friday night.

She was quickly whisked away in a convoy of black SUVs to Crown Towers in Southbank close to Melbourne’s CBD.

Meanwhile, Swifties congregated outside the MCG on Thursday afternoon, standing in line for merchandise and gushing over the fact that Swift had officially touched down in Melbourne.

“We have happy squealed a lot,” said Jess Magill, who had just arrived from Newcastle in NSW. “I think we’ve cried multiple times just thinking about it.”

She and her friend, Katie Waters, watched the Ticketek loading lounge while waiting in line to buy merch outside the stadium. “I’m still trying to get tickets for my husband and daughter,” Magill said.

Allison and Amber, two 23-year-olds from Adelaide, also travelled to Melbourne for the Friday show. Amber said their flight was so packed with Swifties that the air hostess even referenced the pop star over the aircraft’s speaker. “There was only a handful of non-Swiftie men. I just wanted to take out my phone and play Taylor’s songs.”

Taylor Swift has touched down in Melbourne overnight

Taylor Swift mega fans watch the superstar’s arrival to Melbourne in a private jet.

Others outside the MCG were already creating a game-plan for show day. School friends Annabelle and Penelope, both 15, came straight to the merch stands after school, and planned to do the same on Friday.

“We might leave school early, go home, get ready and then get to the MCG at about 5.30pm because we’ve already got merch,” Annabelle said. “I’ll pre-pack my bag tonight, like an emergency kit. I have a minute-by-minute schedule on my notes app.”

The pair, along with their friends Eliza and Ellie, also couldn’t help but wonder whether Swift was inside the stadium practicing at that very moment. “She could be like metres away from us right now; it’s surreal,” Penelope said.

The global phenomenon will play three shows at the MCG as part of her Eras Tour.

A young girl at the MCG Taylor Swift merchandise stand points out what she wants on Thursday. A young girl at the MCG Taylor Swift merchandise stand points out what she wants on Thursday.CREDIT:PENNY STEPHENS

She will then travel to Sydney for another four shows at Accor Stadium next weekend. It is unknown whether more tickets to the Sydney shows will become available.

Last year, the first tranche of tickets for Swift’s Sydney shows sold out within two hours, while Melbourne seats were snapped up in just under an hour.

Diehard fans slept out overnight to secure seats, bonding over their love of Time’s 2023 person of the year.

The Eras Tour is officially the highest-grossing music tour ever, becoming the first to exceed $US1 billion ($1.54 billion) in revenue, breaking the record set by Elton John’s five-year farewell tour.

Kicking off in Melbourne on Friday, the show takes fans through each of Swift’s musical “eras”, with highlights from her 10 studio albums. The show runs for about 3½ hours, and Swift will sing 44 songs that span her musical career.

Thousands of people are expected to travel to Melbourne for the cultural juggernaut’s three performances, with total attendance expected to be the equivalent of three AFL grand finals.

Brunton Avenue and Wellington Parade will be closed to drivers before and after the concerts to help Swifties get to and from the MCG. A single-lane closure will be in place on Punt Road near Yarra Park before the concert.

To cater for the crush, Melbourne’s free-tram zone will be extended to the MCG from midnight on Thursday to midnight on Sunday, so Eras Tour attendees and Taylor-gators can travel to and from the city for free.

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