If the rumours swirling around LA are true, Meghan Markle may be on the brink of signing a major deal with French couture house Dior to make her a face of the company, alongside global stars such as Rihanna and Jennifer Lawrence.
Now, a resurfaced clip from a low-budget crime drama featuring the Duchess of Sussex, 41, shows the former actress working her angles in a photoshoot for a perfume ad.
Anti-Social, a ‘coming of age’ thriller about gang warfare, was shown at just 40 screens when it was released in the UK in 2015, and saw Meghan play fashion model Kirsten, who dates graffiti-artist Dee, played by Greg Sulkin.
Following reports of the Duchess’ potential deal with Dior – known for its luxury fragrances, one of the scenes from the film – in which Meghan’s character models perfume – has been shared on a Reddit thread recently.
In the film, Dee’s brother Marcus – played by Josh Myers – is a smash-and-grab diamond thief who is involved in a number of daredevil armed robberies.
A resurfaced clip from a low-budget crime drama featuring the Duchess of Sussex, 41, shows the former actress working her angles in a photoshoot for a perfume ad (pictured)
Meghan Markle & Gregg Sulkin star in Anti-Social – trailer
While Dee and Kirsten have the opportunity of a better life when the art scene begins to notice his work, Marcus heads in the other direction and ignites a deadly gang war.
Experts today told MailOnline that Meghan’s potential deal with Christian Dior is a sign she has realised it is ‘easier to be a clothes horse than an issues warrior’.
Prince Harry is also highly likely to be part of any agreement because the French fashion house will be desperate to have a royal promoting its menswear, it has been claimed.
The Duke of Sussex‘s decision to wear a Christian Dior suit for his father’s Coronation is being viewed by some as a ‘plug’ for his wife – or a bid for work himself. He wore $1,000 Dior ‘Bee’ shirts during recent appearances at the High Court in London – and also wore Dior to the UN last year.
PR guru Mark Borkowski told MailOnline today that it is not yet clear if a deal with Dior is already done – or if the Sussexes are touting for one. ‘It shows that they have great power in fashion and they are wanted by fashion houses. It is easier to be a clothes horse than an issues warrior’, he said.
Anti-Social, a ‘coming of age’ thriller about gang warfare, was shown at just 40 screens when it was released in the UK in 2015, and saw Meghan play fashion model Kirsten, who dates graffiti-artist Dee, played by Greg Sulkin
Following reports of the Duchess’ potential deal with Dior – known for its luxury fragrances, one of the scenes from the film – in which Meghan’s character models perfume – has been shared on a Reddit thread recently
Meghan wore Dior when she attended the National Service of Thanksgiving at St. Paul’s Cathedral, London, to celebrate the Platinum Jubilee last June.
Dressed in all white, she wore a trench coat, skirt, and shirt from the Dior Haute Couture Spring-Summer 2022 collection by Maria Grazia Chiuri, a white hat from Dior by Stephen Jones, Dior gloves, and Dior D-Moi shoes.
She has also worn Dior to the Queen’s funeral, Archie’s baptism and other major events and royal tours before Megxit.
Mr Borkowski said: ‘It could be a case of poking the bear (to get a deal) or I suspect that is something that has been running for a while in terms of a negotiation and it now manifests itself into something.
Harry wears Dior for his father the King’s Coronation, which was then promoted by the fashion house on social media
Meghan in head to toe Dior at St Paul’s Cathedral last June
Meghan Markle wore a white Dior dress to her firstborn Archie Harrison’s christening
In 2018, The Christian Dior flagship store on London’s Regent Street redesigned it’s boutique’s storefront to show a congratulatory message to Harry and Meghan on their wedding day
‘It’s no coincidence that they are veering towards fashion. They are more comfortable in this world. Style over substance. It does seem to be a series of weird coincidences: Harry wears a Dior suit at the coronation and Dior at the hacking case and now a deal may be in the offing.’
Brand and culture expert Nick Ede said: ‘Harry will be part of the deal for sure. Dior are so well known for their menswear that I’m sure they will have wanted to seal an exclusive contract between them both.’
Meghan was dealt a blow by audio giant Spotify last week after it was announced that they would not be renewing her podcast Archetypes for a second season following a ‘mutual’ decision – a move that could see Meghan and Prince Harry lose $10million.
But she is set to weather the storm, reclaiming her identity with one insider close to the California-based couple claiming she could be ‘worth hundreds of millions of dollars’ if she does accept the brand deals reportedly being thrown her way as a super-influencer.
Harry decided to wear a Dior suit for his father’s Coronation that was then promoted by Dior in a tweet. The duke wore the bespoke three-piece suit designed by the fashion house’s artistic director Kim Jones especially for his appearance at Westminster Abbey. Some called it petulant as most other guests wore British labels but now the couple could be in line for a mega-money deal.
One royal watcher said on social media last night that it was now obvious that ‘Harry wearing a Dior suit was the plug’ for his wife’s deal.
Another speculated that Meghan’s husband may also be part of any tie up, tweeting: ‘Harry was making a deal with Dior and that’s why he merched his Coronation suit & one of the shirts he wore to court. Maybe they are trying to get a deal by publicly wearing Dior’.
Meghan has been tipped to become one of the highest paid influencers in the world, receiving £200,000 per post to endorse brands such as Dior, experts have suggested.
Mr Ede told MailOnline that ‘Meghan could become one of the biggest influencers in the world’ and ‘could command millions’.
He added that if the deal goes ahead it could even rival the revenue Kim Kardashian has brought in over the years through her partnership with Dolce & Gabanna – which saw her paid $47million for simply wearing the designer on her wedding day.
As part of her revamp, the Duchess has befriended marketing expert Victoria Jackson, who was behind one of the first TV ‘infomercial’ make-up empires.
She is married to Bill Guthy, whose marketing company Guthy-Renker, helped former supermodel Cindy Crawford turn her Meaningful Beauty line of cosmetics into a £80 million brand. She also represents Jenifer Lopez’s company, JLo Beauty.
‘Meghan and Victoria are very close. If anyone can help Meghan develop a skincare or make-up brand it’s Victoria and Bill,’ a Montecito source told the Mail on Sunday.
It comes amid suggestions that Meghan could soon look to bring her wellness and lifestyle blog The Tig, in a bid to rival Gwyneth Paltrow’s Goop website, which is reportedly worth £200million.
She recently renewed her trademark for the website that she began in 2014 but closed down in 2017 after getting engaged to Prince Harry.
Mr Ede added: ‘Meghan could become one of the biggest influencers in the world.
‘She is already one of the most talked about and photographed people so maximising her profit and aligning herself with these brands is a very lucrative step.
‘The whole Kardashian family had a commercial relationship with Dolce and Gabbana which proved massive for brand sales and their family in fees.
‘With a brand like Dior affiliating with her they could be spending millions on her and make millions too. Meghan therefore could command millions by being a face of Dior and she could make hundreds of thousands per post.’
Alison Bringe, of brand performance company Lauchmetrics, added: ‘She’ll be in line with the best-paid mega-influencers, if not the highest paid in the world.’
Those in Los Angeles believe Meghan could be on the brink of signing a deal with Dior, to become the face of the company alongside stars such as Johnny Depp, Rihanna and Jenifer Lawrence.
If she does sign with the brand, she could be on par with the £15million handed to Depp to remain the face of its men’s fragrance Sauvage.
It would not be a complete shock if Meghan were to sign with the designer. She has been a fan of its fashion for years, wearing it head-to-toe at the Queen’s Platinum Jubilee service.
Two years ago, she carried a monogrammed version of the iconic Lady Dior bag to a Global Citizen concert in New York.
And just last month Prince Harry made the bold decision to pair with the French designer for the King’s Coronation instead of military garments.
The Duchess’s rebrand is being headed by her new talent agency William Morris Endeavour (WME) who head up some of the biggest names in Hollywood, including Oprah Winfrey – one the couple’s closest friends, who hosted their first bombshell interview in 2021 after leaving the royal family for California.
Jeremy Murphy, who runs New York’s 360bespoke PR agency, added that Meghan is reclaiming her identity.
‘She and Harry seem to be on different tracks which could be an issue,’ he said.
‘I don’t think most people know what Harry believes in other than his wife and children.
‘A growing number of people look at Harry as a deer caught in the headlights and she’s steering the car.
‘Ari Emanuel [WME chief executive] is going to fix that. There’s finally an adult in the room.’
Experts claimed recently that the actress-turned-royal and Prince Harry would not be receiving the full payout from their $20 million deal with Spotify for not meeting the productivity benchmark.
The deal was signed in 2020 but delivered only 13 hours of airtime in two and half years. It included 12 episodes and a one-off holiday special.
‘We knew the Spotify announcement was coming,’ a source told the Mail on Sunday.
The Duchess wore Dior for an evening reception at the British Ambassador’s residence in Morocco in 2019
Meghan wore a black cape dress by Stella McCartney and her hat was from Stephen Jones for Dior at the Queen’s funeral
Harry wore a navy suit and tie over a white dress shirt—all by Dior by Kim Jones at the UN in July 2022
Meghan Markle arrived to the 100th anniversary celebration of the Royal Air Force wearing a stunning black dress by Dior
Meghan, 40, clutched the hand of her friend and fellow activist Gloria Steinem as they left Crosby Hotel after having lunch in July last year. She wore Dior shorts
Meghan, Duchess of Sussex, in Dior at the Nelson Mandela Centenary Launch in 2018
Meghan Markle could become one the highest-paid influencers in the world receiving up to £200,000 per post
The Duchess’s rumoured deal with Dior could rival the likes of Kim Kardashian’s brand deal with Dolce & Gabbana
It comes amid rumours that Meghan will relaunch her health and wellness blog The Tig – which would rival the likes of Gwyneth Paltrow’s lifestyle brand Goop
‘It might be a shock to everyone else, but we’ve been working on the rebranding of Meghan for weeks.
‘Ari is the best in the business when it comes to corporate deals and making money. He’s excited to be representing Meghan and has thrown all his energy into it. The offers have been pouring in, including from other podcast platforms.’
A spokesperson for Spotify said: ‘Spotify and Archewell Audio have mutually agreed to part ways and are proud of the series we made together.’
But Head of Podcast Innovation and Monetization at Spotify Bill Simmons branded the pair ‘f***ing grifters’ (American for con artists).
And Netflix are also said to be conducting an ‘ongoing review’ of its £80 million deal with the Sussexes.
Either way, the Duke and Duchess will need to find a stream of revenue to continue to fund their extravagant lifestyle.
Public records in the US show they bought their 16-bathroom Montecito mansion in 2020 for $14.65 million (£11.4 million) and have a $9.5 million (£7.4 million) mortgage on it. On top of that there are annual property taxes of $141,403 (£113,000).
Their security costs are also estimated to be at around £2 million a year, on top of the costs of staff, such as nannies, household help, gardeners and travel costs – including private jets.
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