In the first half of the 2023-24 regular NBA season, Stephen Curry of the Golden State Warriors claimed the top spot on the NBA’s Most Popular Jersey list, while the Los Angeles Lakers secured the leading position on the Team Merchandise list, according to sales data from NBAStore.com. The NBA and the National Basketball Players Association jointly made the announcement.

Notable highlights from the merchandise sales data include Jayson Tatum of the Boston Celtics achieving his highest ranking at No. 2 on the Most Popular Jersey list. Additionally, rookie Victor Wembanyama of the San Antonio Spurs secured the No. 4 spot, marking the highest ranking for a rookie since Kristaps Porziņģis in the 2015-16 season.

Debuting on the Most Popular Jersey list are Tyrese Maxey (No. 9) of the Philadelphia 76ers and De’Aaron Fox (No. 15) of the Sacramento Kings. Furthermore, the San Antonio Spurs made a significant appearance, securing the No. 9 spot on the Team Merchandise sales list, marking their first entry into the top 10 since the 2017-18 season.