Novak Djokovic has hinted that he has been working on a new wellness product that he was planning to launch over the last few years and now he has spoken about what he hopes to achieve after ‘SILA by Novak Djokovic’ was launched on New Year’s Eve.

Djokovic began his relationship with the Waterdrop at the start of last year, as he began to wear the company’s logo on his shirt sleeve on court.

Now he has taken that relationship to the next level after confirming the launch of the SILA range of drinks to mark the start of 2024.

“The idea to create SILA started more than 10 years ago,” said Djokovic.

“I started being more disciplined, passionate and relentless about finding the best ways to improve myself both on and off the court.

“I was so inspired by the overall wellness state I was in and how it was affecting my performance, that I decided to look into creating my own brand that could enrich people’s lives the same way it did mine.”

SILA by Novak Djokovic is a supplement that comes in three flavours, with the cubes dissolving in water to give the body the natural boost it needs.

The product has zero caffeine and no sugar, with this kind of supplement used to tennis players for many years as they look to replenish their bodies from the rigours of a tough match on court.

Djokovic’s range comes in three different flavours, with Grapefruit, Lemon and Watermelon all going on sale on New Year’s Eve.

Yet you will need to be fully committed to the product if you are to commit to using it as one packet of just six capsules is on sale for $23.00.

The wellness and health food and drink business has boomed in recent years, with advances in science allowing us to understand what the body needs to perform at its best.

Djokovic is passionate about getting the most from his body and he believes that is helping him to extend his dominance in the game as he prepares to toast his 37th birthday in 2024.

“Being a professional athlete isn’t just about talent and training, it’s also about the choices you make for your body,” he said in a Waterdop interview last year. “A healthy lifestyle includes drinking enough water without having to compromise on the environment.

“Hydration plays an extremely important role. It’s one of the most integral parts of health in general, but even more so as a professional athlete.

“As an athlete, you have to monitor the amount of liquids you take every day—whether it’s water, electrolytes, minerals, vitamins or antioxidants—and try to balance your diet with that plus training and recovery. It’s really a full-time job, even when you’re off the court.

“If you want to be the best and stay the best in the world, you really have to think about every aspect of your life, your diet and how hydration affects your performance. Needless to say, if you don’t hydrate before a match, you’re setting yourself up for failure because when you walk into the court, you should already feel well-hydrated and ready for your match.

“As a professional athlete, you should never allow yourself to get into situations where you are dehydrated. Of course, this can’t be helped sometimes when it’s in extreme heat, or you’re in extreme conditions but hydration is super important to every athlete.

“In general, you need to hydrate very well during the tour but also after. I try to remind myself and people around me to drink enough electrolytes and of course, the nutrition and diet. It’s super important in my kind of holistic approach and well-being.

“Turning on the engines again, I like to give myself a gradual start. Before a competition, I’d spend a few days in the gym and outdoors. I really like to be outdoors, doing activities be it jogging, biking… whatever it is. Swimming as well. I like to be connected with nature and I think this gives you strength as well, not just physically and mentally but emotionally too.

“From there, it’s increasing the intensity step by step, doing some isometric exercises and then working my way into the court where I gradually increase the intensity of sparring.

“The closer you get to the tournament, the more points you play because you want to test yourself—you’d move around a bit, and get close to that sort-of competitive level you need in order to play your best.

“For now, I’m taking it very easy, trying to find time for nature and giving myself some headspace to get myself back on track through mental preparation.”

Djokovic is reported to have invested a seven-figure sum to become a shareholder in Waterdrop and this SILA launch is believed to be the start of a long-term relationship that both parties will extend long beyond his career as a tennis champion.

There are suggestions that a successful launch of a product in this growing market could be hugely lucrative for Waterdrop and Djokovic, with the attachment of the tennis great to this product instantly raising its commercial value.

Waterdrop has a market cap or net worth of $402.76million, with the addition of SILA by Novak Djokovic to their range certain to expand that financial potential.

If Djokovic’s SILA product is a success, Waterdrop will instantly become a much more valuable company and their valuation this time next year would move into the billions rater than the millions.

Djokovic’s business empire is slowly building as he edges towards the end of his tennis career, with the Serbian doubtless inspired by the success of his long-time rival Roger Federer with his investments.

Federer was a prominent supporter and investor in On Shoes as the Swiss company started on their journey, with that brand now valued at around $11billion.

Two-time Wimbledon champion Andy Murray has also been successful in his business ventures, which include a shareholding in the thriving sportswear brand Castore and a successful Cromlix hotel in his native Scotland.