Bryce Suffers Decline After Being Snubbed From Father LeBron James and Bronny’s Mega-Deal With $31 Billion Worth Company

Playing cards have been an essential part of any sports fan’s childhood. However, the trading card game industry has transformed into a multibillion-dollar market, featuring rare collectibles that occasionally fetch millions of dollars in sales. LeBron James has decided to dip his toes in the card game once again, as he agreed to a multi-year contract with Fanatics.

To commemorate the agreement, James and his son, Bronny James, have agreed to release a one-of-one signed card later this month. However, Bryce James’ inability to collaborate with his father and elder brother has resulted in his NIL value suffering a slight dip.

Bryce James has witnessed a decline of 2.4k in his NIL value. However, he remains the most valued high-school athlete on the entire list, with an NIL value of approximately $1.2 million. Bryce’s NIL value is more than highly touted basketball prospects like Cooper Flagg and Dylan Harper. On 12th December 2022, Bryce signed a NIL contract with Klutch Sports, which is owned by LeBron’s close friend and agent, Rich Paul.

Bryce ranks as the 17th most valued college or high-school athlete. However, it is his brother, Bronny, who leads the list, with a NIL value of $5.2 million. However, many scouts believe that Bryce is a better prospect than his older brother. The 16-year-old already has scholarship offers from prestigious colleges like Duke, Kentucky, North Carolina, and Kansas. The hype generated around Bryce would certainly increase his NIL value once he commits to a college. However, he will be disappointed about the fact that he couldn’t collaborate with his brother and father on the Fanatics project.

LeBron’s multi-year contract with Fanatics

Fanatics, a sports merchandising company, is valued at a mind-boggling $31 billion after it raised approximately $700 million in December 2022. The company took another massive step in the right direction, as they have signed a multi-year contract with NBA superstar, LeBron James. The agreement gives Fanatics a chance to capitalize on LeBron’s illustrious career, and their impact could increase tenfold once LeBron retires.

In a statement released by LeBron after agreeing to the deal, LeBron said, “As someone who appreciates all the moments — big and small — along the journey, I’m excited to share more with my fans through this partnership with Fanatics.” Apart from getting LeBron on board, Fanatics will also replace Panini as the NBA’s official partner from 2026.