Simon Cowell has again sparked concern amongst fans with his radically different facial features in his latest Instagram post.

The music mogul, 63, looked unrecognisable as he showed off his incredibly smooth visage in the clip as he marked One Direction reaching one billion streams on Spotify.

Simon has previously denied having a face lift but admitted to regretting his extensive use of botox.

Following his latest post fans rushed to the comment section with one saying: ‘You used to look good before the plastic surgery’.

While another asked: ‘What on earth has happened to your face?’.

Someone else branded his look a ‘botox fail’ while another hit out saying: ‘Too much botox’.

In May Simon proved that he doesn’t mind poking fun at his own expense after making a dig about his changing face on Britain’s Got Talent.

During one of the talent competition’s live shows he played up to the wagging tongues and passed a cheeky comment about his face.

The surprising swipe came after one hopeful, Tom Crosbie, impressed the judges by creating Bruno Tonioli’s face from a Rubik’s Cubes.

While the finished result was being shown to the panel, Amanda Holden, 52, seized the opportunity to crack a joke about Bruno, 67, and pointed out: ‘Well, he’s got the orange [face] right!’

‘How the hell do you do that?’ a totally baffled Simon asked, while the artist responded: ‘Practice…turns out you have a really difficult face to make out of Rubik’s Cubes.’

It was at that point that Simon quipped: ‘I’ll change my face…again.’

In April Simon insisted he has never had a facelift after presenters Ant & Dec made a cheeky quip about his changing appearance.

At the time, Dec, 47, told the audience: ‘We have a new face joining the judging panel’ to which his comedy partner, also 47, replied: ‘What? Simon has a new face?’.

Speaking to The Mirror Simon laughed off the suggestion he had gone under the knife, despite his drastically altered features.

He told the publication: ‘I think it’s hysterical. I mean, it just makes me laugh. I haven’t had a facelift or anything.’

‘I’ve had a bit of Botox or whatever, but nothing drastic,’ he added.

‘So when I hear about this stuff, honestly it does make me laugh’.

The talent show boss recently revealed that he took his love of Botox too far , with his final treatment leaving him looking like ‘something out of a horror show’.

According to The Sun, Simon said he decided to stop when his strange appearance left son Eric, eight, in hysterics.

The former X Factor judge, who shares his son with partner Lauren Silverman, 44, revealed that as a result he no longer has any filler in his face.

He has also been showing off his much slimmer figure after dropping three stone and wearing a surgical back brace, as of late, to aid his recovery after nearly being paralysed in a bike accident in 2020.

The businessman broke his back in 2020 in a fall from an electric bike he was testing at his home in Malibu, California. He had six hours of surgery. There was another setback after he fell from his bike again a year later.

The former X Factor star has since shed three stone after overhauling his diet and lifestyle to help with his recovery.