LEWIS HAMILTON’S bombshell move to Ferrari was revealed in a BEER advert earlier this week – but everybody missed it.
The legendary seven-time world champion announced on Thursday that he has agreed to drive for F1’s most famous team in 2025 and 2026.
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There is a clue in this advert from Peroni announcing their Ferrari sponsorship – but can you see it?Credit: Peroni/Ferrari
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Lewis Hamilton has agreed a bombshell package to join Ferrari in 2025Credit: EPA
Hamilton, who will see out this season with Mercedes, has signed a £100million mega deal in a switch that has shocked F1.
However, now it has emerged that the Brit’s big news was actually already out there and hiding in plain sight.
Ferrari and beer brand Peroni entered a new sponsorship partnership this week.
And during the announcement of that, they appear to have given away the secret early.
Ferrari and Peroni Nastro Azzurro 0.0% have joined forces in a multi-year partnership and confirmed the deal on Wednesday.
To celebrate, Peroni released a graphic that had several Ferrari items alongside their iconic bottle of alcohol-free beer.
But it seems something about the miniature red racing car featured in the advert when completely unnoticed.
Can you see it in the image above?
The huge clue is the 44 plastered on the miniature car.
That, of course, is Hamilton’s lucky racing number, and it is only now that fans are beginning to realise that the big move was there staring them straight in the face.
He previously revealed: “When I started racing when I was eight, the number plate on my dad’s car – he had this red Cavalier – was F44.
“So he used 44 – it was his idea. And then it became the family lucky number.”
Hamilton’s exit is a huge blow to Mercedes boss Toto Wolff ahead of the new F1 season, which kicks off in Bahrain on March 2nd.
But he is adamant that he remains committed to finishing the season with Mercedes before taking on a new challenge as he chases a record eight title crown.
He said: “I have had an amazing 11 years with this team and I’m so proud of what we have achieved together.
“Mercedes has been part of my life since I was 13 years old.
“It’s a place where I have grown up, so making the decision to leave was one of the hardest decisions I have ever had to make.
“But the time is right for me to take this step and I’m excited to be taking on a new challenge.
The huge clue is the 44 plastered on the miniature car.
That, of course, is Hamilton’s lucky racing number, and it is only now that fans are beginning to realise that the big move was there staring them straight in the face.
He previously revealed: “When I started racing when I was eight, the number plate on my dad’s car – he had this red Cavalier – was F44.
“So he used 44 – it was his idea. And then it became the family lucky number.”
Hamilton’s exit is a huge blow to Mercedes boss Toto Wolff ahead of the new F1 season, which kicks off in Bahrain on March 2nd.
But he is adamant that he remains committed to finishing the season with Mercedes before taking on a new challenge as he chases a record eight title crown.
He said: “I have had an amazing 11 years with this team and I’m so proud of what we have achieved together.
“Mercedes has been part of my life since I was 13 years old.
“It’s a place where I have grown up, so making the decision to leave was one of the hardest decisions I have ever had to make.
“But the time is right for me to take this step and I’m excited to be taking on a new challenge.
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“I will be forever grateful for the incredible support of my Mercedes family, especially Toto for his friendship and leadership and I want to finish on a high together.
“I am 100 per cent committed to delivering the best performance I can this season and making my last year with the Silver Arrows, one to remember.”
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Did you spot Hamilton’s racing number hidden on the car in the ad?
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