Following the launch of her alcohol drink, Delola, many JLo fans took to social media to call the singer-actor out over her new venture especially because she’s a non-drinker.

Others also bashed her while pointing out the Air director’s struggle with being an alcoholic and how he has been in an out of rehab over the years.

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“A lot of people think this is in very bad taste,” an insider told Heat Magazine. “Ben’s trying hard to stay sober and has difficult days like every recovering alcoholic.”

“He would prefer if booze wasn’t in the house at all, but has to sit back and watch Jen work on this project. The whole thing feels inappropriate,” the insider added.

The Shotgun Wedding star even revealed that the design of her Italian coast-inspired beverage was inspired by her husband, saying, “On the actual bottle, I put two lions – Ben and I are both Leos.”

“She’s just putting her name to a marketable product – she sees no issue with it,” the insider spoke of how Lopez has been unaffected by the criticism.

As for Affleck, the insider said, “So far, Ben’s shown remarkable willpower, but he can’t help but feel let down, watching his wife promoting something that nearly ruined his life.”

There is a bone of contention right now between married couple Ben Affleck and Jennifer Lopez after she chose to endorse an alcoholic product.

They are one of Hollywood’s most famous couples but their young marriage has been hitting the occasional snag, such as how long it has taken them to find a house to buy, supposedly due to Lopez’s pickiness.

The latest issue between them is around an alcoholic beverage called Delola which JLo has been promoting. The singer and actress does not drink, but she has been happily promoting the product.

However, another problem has arisen for JLo at home, as Ben is having a hard time, according to Heat magazine, which has consulted several sources who have relayed Affleck’s feelings and thoughts on his wife’s activities.

“He would prefer it if there was no alcohol in the house, but he has to sit down and watch Lopez work on this project. He thinks it’s inappropriate,” the report said.

“So far, Ben has shown remarkable willpower, but he can’t help but be disappointed to see his wife promote something that almost ruined his life,” they add.