If you’re a longtime Kelce fan, then chances are you’ve seen an evolution from Travis Kelce after he started dating Taylor Swift.

Before Swift, he had a bit of a reputation as a bad boy and party animal. While he still loves to party (and with Swift by his side), he’s more seen as a devoted boyfriend and great football player.

Insiders have told Life and Style that Swift has enlisted a few “rules” for their relationship. (But something to keep in mind is that despite some of the insiders being snarky, rules are good boundaries in a relationship, and the insiders even said Kelce has rules, too.) But amid these details, we found a major snippet: the insider alleged that Swift gave Kelce $500,000 to upgrade his wardrobe.

“Though she admits she’s no fashionista, Taylor’s splashed out $500,000 to help Travis dress better. She loves that he likes to take chances with his style choices, but some of his outfits have been suspect,” the insider said. “He’s at an all-new fame level, so stepping it up with designer duds is just part of the deal. Taylor says she’s not changing him — it’s an evolution.”

The insider added, “She doesn’t want to control him — just help. He’s under a microscope now, more than ever. Taylor loves Travis and thinks these rules will help things with their romance, as well as his career, stay on the rails.”

So it seems Kelce’s wardrobe upgrade has everything to do with this A-list girlfriend, and we kind of love when couples bring out the best 9and most stylish) in one another.

For those who don’t know, Kelce and Swift made their relationship public in Sept 2023, but she told fans during her Person of the Year interview that they actually got together soon after his podcast episode in July 2023. Since then, they’ve been inseparable, going to football games together and Kelce making cross-country trips to see Swift’s tour.