In 2019, Kendall Jenner shared: “Many people think that because I come from a famous family, I can easily go far in the industry. But the reality is quite the opposite.” Currently, Kendall Jenner is taking over the modeling world and continues to dominate the industry.

Kendall Jenner may not be the highest earner in the Kardashian-Jenner family. However, she is currently the highest paid supermodel in the world. She holds assets worth 45 million USD 

The female supermodel first received the title “highest paid supermodel in the world” in 2018. At that time, Forbes magazine published an article confirming that Kendall Jenner had earned 22.5 million USD that year, surpassing veteran seniors in the industry.

This information had a strong impact on the modeling industry and created a profound influence. This industry was once ruled by powerful supermodels who achieved a lot of success.

When moving to the new generation, Kendall Jenner is defined as a “typical model”, with a strong following on social networks. Like her predecessors, her career is marked by a series of notable achievements.

Besides, Kendall Jenner experienced a stumble, creating a lot of controversy.

Kendall Jenner is the most expensive supermodel in the world. Photo: Celebrity Insider.

Start your modeling career

Kendall Jenner was initially recognized when she appeared in the famous reality TV show “Keeping up with the Kardashians” (KUWTK). The show debuted in October 2007 and has become one of the most popular television shows in history.

But her modeling career blossomed when Kendall Jenner was 14 years old. She signed a contract with Wilhelmina Models agency in July 2009.

Kendall Jenner quickly booked her first gig as a model for the brand Forever 21, and had her first cover shoot with American Cheerleader magazine in 2012.

The American supermodel also took photos for Miss Vogue Australia and Harper’s Bazaar Arabia magazines.

Kendall Jenner models for Forever 21. Photo: L’Officiel.

Reach to success

Although Kendall Jenner has been active in the modeling industry for several years, it can be said that her career really started to reach new heights when she signed with The Society Management in 2013.

With this new contract, she began to shift her focus to the high-end fashion field. Kendall Jenner has more lucrative deals with famous brands — from Marc Jabobs, Givenchy, Dior, to Balmain, Dolce & Gabbana.

In 2014, Kendall Jenner joined Chanel, Balmain, Tommy Hilfiger and other brands. She was also chosen to participate in campaigns for Givenchy. That same year, she became the official representative of Estée Lauder and appeared on the covers of both Interview and LOVE magazines.

Notably, Kendall Jenner repeatedly stated that being a member of the Kardashian-Jenner family actually hindered her career. But many believe that reality TV fame helped Kendall Jenner rise quickly in the industry, especially in an era where models can be hired based on the number of social media followers.

Supermodel performing for Burberry Fall 2020. Photo: PopSugar.

Kendall Jenner’s interest in modeling is frequently mentioned on the show “KUWTK”. She attracted attention when she walked out of a runway training session in 2011 because she was “bored” with her job and was accused of not taking her job seriously like other models. Despite being attached to the reality show, Kendall Jenner’s career continues to flourish.

In 2015, Kendall Jenner continued to work for a series of fashion houses, including Chanel, Marc Jacobs, as well as Vera Wang, Alexander Wang, Fendi…

She continued to appear in magazines in the US and abroad, and signed a contract with Calvin Klein Jeans, becoming the face of the brand’s My Calvins campaign.

This year, Kendall Jenner first appeared in the Victoria’s Secret Runway Show wearing blue embroidered lingerie.

In the years since, Kendall Jenner has participated in so many fashion photo shoots that it’s hard to flip through a magazine or walk down a street full of billboards without seeing her face. Members of the Hadid sisters’ dynasty, Cara Delevigne, and Kaia Gerber, also dominated the fashion week runways.

Kendall Jenner walks for Chanel’s Airport Spring 2016 set. Photo: InStyle.

Recognition for Kendall Jenner

Kendall Jenner was honored by People magazine as one of the 50 most beautiful people in the world on April 9, 2014. The same year, Google honored her as the model with the second most searches in the world.

In addition, TIME magazine honored sisters Kendall and Kylie Jenner as two of the 30 “Most Influential Teens” in 2014 and 2015.

Kendall Jenner’s rapidly rising career led Dazed magazine’s editors to rank her on their list of “Top Creatives to Watch” for 2015. She also ranked No. 2 on the list. FHM’s annual 100 Sexiest Women in the World.

Photo: Esquire Middle East.

The first “big push”.

Kendall Jenner’s career got its first big “boost” in 2017 when she appeared in a controversial Pepsi commercial. In the commercial, Kendall Jenner uses a drink can to make peace between police officers and protesters.

The ad was criticized for trivializing protests against police brutality, particularly as it affected African Americans. The terms of the contract required that the female model at that time not comment on the incident.

ELLE magazine also said that the video “devastated” the female model. This is the first controversial campaign she has participated in. Even though she had nothing to do with the production and message of the campaign, she was still blamed for being the face. The Kardashian family has said that Kendall Jenner is upset by the backlash. Social networks are abuzz with calls to protest against Kendall Jenner.

The ad was removed after a wave of backlash. Kendall Jenner also apologized on the TV show. Her sisters reassured the female model that her “first scandal” was an opportunity for her to learn.

The sisters say that the first fall was an opportunity for Kendall Jenner to learn. Photo: Vanity Fair.

Transformed into a supermodel with the highest income in the industry

After a year, Kendall Jenner was honored as the highest earner in the industry. Since then, she has appeared in most major American magazines and become an important figure in fashion month.

However, Kendall Jenner first appeared at number 16 on Forbes magazine’s list of “Top Earning Models of 2015”, with an estimated annual income of 4 million USD . .

Obviously, modeling has helped Kendall Jenner build a “huge” fortune. But in addition to working in this industry, the 27-year-old supermodel also has income from social networks. She can earn from thousands to hundreds of thousands of dollars on sponsored posts.

Appearing on reality TV shows like “KUWTK” and “The Kardashians” also helps Kendall Jenner earn a large amount of money.

Since 2017, each Kardashian-Jenner sister has received the same salary from “KUWTK” each season. Mom Kris Jenner confirmed it during an interview on “The Ellen DeGeneres Show.”

Kendall Jenner once shared about mental health on the show “KUWTK”. Photo: The World News Daily.

“Everyone gets paid a lot of the same money. We all film a lot and work hard. We’ve created this show and brand over the last decade. Everyone’s happy,” Kris Jenner said.

At that time, the Kardashian-Jenner sisters were estimated to earn 4.5 million USD  per season. After the finale of “KUWTK,” the Kardashian-Jenner family returned to reality TV with the show “The Kardashians.”

According to Variety, the show, which airs in April, comes with a nine-figure salary deal that will be divided equally between the family. Kendall Jenner’s sister Khloé Kardashian has confirmed that each family member will receive the same salary.

Walt Disney Television’s president of entertainment, Dana Walden, also confirmed that the Kardashian family’s deal for the show did not come cheap.

In addition, business activities and signing a contract as Creative Director for the FWRD brand also help Kendall Jenner’s income increase.

Whether anyone can dethrone Kendall Jenner is uncertain. At the present time, her position is still secure.