Taylor Swift Gets Emotional After Catching Sight of Fans’ Signs in the Eras Tour Crowd

LONDON, ENGLAND - JUNE 21: (EDITORIAL USE ONLY AND NO COMMERCIAL USE AT ANY TIME. NO USE ON PUBLICATION COVERS.) Taylor Swift performs onstage during "Taylor Swift | The Eras Tour" at Wembley Stadium on June 21, 2024 in London, England. (Photo by Kevin Mazur/Getty Images for TAS Rights Management)
Several fans came together with a sweet project designed to honor the singer.

Taylor Swift appeared to be overcome with emotion during her July 9 concert in Zürich, Switzerland, after a number of fans attending the first night of the tour in the Swiss locale came together to pull off a sweet project to honor the singer.

In a video uploaded to TikTok, taken during the traditional post-Champagne Problems ovation, Swift can be seen looking out at a spot in the crowd with an emotional pout. She touches her hand to her chest and breaks into a giant smile, appearing to mouth, “That’s so nice,” before slumping back on the piano bench and giggling.

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The camera then pans to a group on the floor holding up signs that read “Swifterland loves you.”

It’s not entirely clear if it was a reaction to the signs specifically, which seemed to be clustered at the opposite end of the stage from where she was seated, or to the crowd’s show of love, as she always very graciously thanks the crowd for their affection, but she did eventually stand up and look around the stadium at large before removing her in-ears to get a better idea of the volume, seemingly impressed when she mouthed, “Oh, okay!”

However, we wouldn’t be surprised if the eagle-eyed songstress did spot the signs, seeing as how frequently she sees fans in distress in the crowd, often calling for help in the country’s language and refusing to move forward until help arrives.

She was also brought to tears the first time the crowd illuminated the stadium with their flashlights during “marjorie,” a song dedicated to Swift’s late grandmother

“How are you going to go and do that to me on a song about my grandmother who passed away? I just completely—like, my knees went weak, genuinely, like that physically- I physically felt them,” she said after wiping tears from her eyes. “That was so beautiful of you to do that.”

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