he Mahomes family is taking over this holiday season. It goes further than just your TV every Sunday and your Instagram feed every other day. The NFL power couple now has a home in Times Square as well, just in time for Christmas.

The Mahomes family debuts in Times Square for the holidays

Kansas City Chiefs star quarterback Patrick Mahomes posed in cozy holiday clothes with his wife, Brittany, and their children, Bronze and Sterling, for an ad that is now on billboards from New York to Los Angeles.

Their photoshoot with SKIMS, the clothing brand from Kim Kardashian, is a part of the brand’s ambitious crossover with the sports world. Its ads have also featured sports stars like Neymar and Nick Bosa, and it is an official partner of the NBA, WNBA and USA Basketball.

The ubiquity of the Mahomes family shows just how far they have come. From their humble Texas beginnings, high school sweethearts Patrick and Brittany have risen into the bright lights of Times Square and the luxurious inner circles of Kim Kardashian and Taylor Swift. All the while, they retained their wholesome family roots, as shown by the loving photos with their children that grace the billboards.