Apart from being a generational basketball player, Steph Curry is an entrepreneur, too. The Curry Brand is indeed a renowned one out there, and people look up to its products. He also launched the ‘Eat.Learn.Play’ foundation with his wife, Ayesha Curry. It aims to provide children with basic needs, i.e., education and a place to live. The foundation also nurtures them to where they’re ready to get into the world of sports.

However, Steph reveals that he got a big surprise when a fellow NBA player decided to join him in his venture. You guessed it right! We are speaking about the Sacramento Kings’ star, De’Aaron Fox.

Steph Curry competing with the Jordan brand by signing celebs

Michael Jordan and Nike introduced the Jordan brand in 1997, and there has been no turning back for them. The brand has successfully collaborated with superstars and is still doing so. A notable mention among current players would be the Mavs star Luka Doncic. Zion Williamson, Jayson Tatum, Russell Westbrook, Rui Hachimura, etc., are also part of it.

Steph Curry always had a cordial, off-the-court bond with De’Aaron Fox. But he was taken aback when Fox found the Curry Brand shoes comfortable and eventually signed him to his brand. In a Spotify podcast with Dalton Johnson and Monte Poole, Curry opens up about many factors.

“It is remarkable what Jordan brand has done over the last 20-30 years,” said Curry, drawing motivation from the Jordan brand. He went on, “That was the biggest surprise when a current athlete, you know signing under Curry Brand, is a huge surprise but a good icebreaker for us. There’s obviously the competition on the court, you know, just the healthy way we approached it.” Fox’s signing is genuinely a good head start for Curry’s brand. It resembles the fact that it is competition-ready.

De’Aaron Fox on collaborating with Curry Brand

De’Aaron Fox, when asked about the collaboration, opened up with his views in the post-Warriors match conference. The incident is 2 weeks old and is uploaded on YouTube by the ‘Sactown Sports 1140.’ Fox said that last year, he was a sneaker-free agent and tried on a lot of shoes. While doing that, he also tried Curry Brand’s shoes and found them comfortable. “Obviously, they knew that I love the product, and the relationship kind of started building from there,” Fox told the media.

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Hopefully, we will see many other athletes collaborating with Steph Curry in his venture in the coming days. He expressed his desire to become an NBA team owner in the podcast. Let’s see how that works out for him. We wish him all the best.