Travis Kelce might not have put a ring on it yet, but his mom did.

At Sunday’s Chiefs vs. Ravens playoff game, Taylor Swift cheered on boyfriend Travis Kelce wearing a bevy of sweetly symbolic baubles — including an EB & Co. ring featuring a miniature model of the tight end’s jersey.

And the Kansas City business’ owner, Emily Bordner, says it all started with a shipment to the NFL pro’s mother, Donna Kelce.

“We gifted Donna some [styles]. We know that she loved our earrings,” Bordner told KMBC.

“We wanted to gift her even more Kelce-themed products. So, we sent those to her and then we were hoping that she would give them to Taylor. And she did.”

Ever since Swift hit the suite rocking her meaningful ring, Bordner’s sales have soared.

Taylor Swift was wearing a special gift from Donna Kelce at Sunday’s Chiefs vs. Ravens game.Getty Images

Her EB & Co. ring — featuring a miniature model of Travis Kelce’s jersey — was a present from the athlete’s mother.Getty Images

Swift wore plenty of other Chiefs-themed jewelry at the game, including a Wear by Erin Andrews x BaubleBar pendant necklace engraved with the team’s logo.

Jason and Travis Kelce Send Taylor Swift a Direct Message Following Chiefs AFC Win

The tight end also seemed to make an underhanded remark toward their haters.

Jason and Travis Kelce have a bold message to send to Taylor Swift and those who’ve come for her since going public with the tight end.

During this week’s episode of New Heights, the Eagles center sent a shoutout to the newest members of the Chiefs kingdom, including the touring artist, whom he joked “has officially reached the Super Bowl in her rookie year; that’s kind of a big deal.”

Travis broke into laughter in response, agreeing, “Shoutout to Tay! Thanks for joining the team.”

It may be a snide remark directed at the superstar’s haters, as all season “Dads, Brads and Chads” have complained that the “So It Goes…” singer was ruining football with her very limited screentime each game or accusing her of distracting the team. Plenty came to her defense, with one tweeting, “Didn’t realize it was Taylor Swift’s responsibility as a fan in the stands to give Mahomes protection on the field.”

“I didn’t realize it was Taylor swift that dropped the ball for fumbles. Or that it was Taylor’s incomplete passes. Or that it was Taylor that missed tackles,” another questioned.

It may also just be a sweet comment directly to Swift, who quickly integrated into the dynamics of the team’s WAGs—or wives and girlfriends—and has been to 12 games since the two debuted their relationship this past September. Fans hope the Super Bowl will make lucky number 13, though Swift has a concert in Tokyo the evening