Kim Kardashian & Imaan Hammam face off in battle of the body-huggers. bb

KIM Kardashian and Victoria’s Secret model Imaan Hammam face off in a ­battle of the body-huggers.

The 43-year old reality TV queen posed in her Skims brand skin-toned shapewear.

3Kim Kardashian wowed in skin-toned shapewear from her brand Skims

3Fellow model Imaan Hammam showed off a similar piece for the £3billion firmCredit: Victoria’s Secret

And Imaan 27, showed off a stomach-smoothing VS Body underwear and bra set.

Kim, who launched £3billion Skims in 2019, told a journalist: “Brands would either flatten my curves, pinch my skin or roll down.

“It felt a perfect time for a fresh perspective.”

Now she has skin in the game.

In October last year Kim announced an official partnership between her undergarment company and the NBA.

The Kardashians star received mixed reviews from fans as she recruited professional athletes to pose in her new Skims Men’s collection.

The campaign included shirtless photos of its model lineup including the San Francisco 49ers’ Nick, the Brazilian football star Neymar, and Oklahoma City Thunders player Shai Gilgeous-Alexander.

According to a body image expert, the Kardashians must fix their messaging and “embrace the bodies that they already have,” for the sake of other women.

Since launching in 2019, the brand has unveiled collections of swimwear, catsuits, bras, and hoodies.

It promotes itself as “a solutions-oriented brand” and with “solutions for everybody.”

Kourtney Kardashian shows off diamond encrusted grill after famous family is slammed for flaunting their wealth

But body image expert Dr. Kirsty Manning claimed Kim’s messaging does not align with being body-positive.

In an exclusive interview, Manning told The U.S. Sun: “Kim refers to Skims as solution wear, which is not a body positivity idea.

“She is saying the solution is to suck in your body and change it.

“Kim talks about being smooth and flawless, but as we age we can not be that way and are not supposed to be that way.

“The Kardashians already all have small, thin shapes.

“They are saying that we should not have any shape, any rolls, or any cellulite and that we need to be wearing shapewear.

“This suggests that we cannot be positive and embrace the bodies that we already have.”

3

Kim launched the brand in 2019

Related Posts

Paris Olympics 2024: Deepika Padukone, Ajay Devgn and others cheer for Indian athletes; ‘You are pride of our nation’

Bollywood celebrities took to social media to wish Indian athletes for participating in Olympics 2024. This year, the ongoing international multi-sport event is being held in Paris….

Anant Ambani, Taimur-Jeh, Klin Kaara: Star kids Bollywood’s favourite nanny Lalita DSilva has taken care of

Anant Ambani’s reunion with his former nanny amid his wedding festivities made for a heartwarming visual. Meet Lalita DSilva, first pick for nanny among stars Anant Ambani…

Exclusive|Lalita Dsilva, nurse to Ambanis,Kareena Kapoor’s sons Taimur, Jeh: Public chased them, had to tell them to not

We get in touch with the pediatric nurse to the rich and famous, Lalita Dsilva, currently making news because of her picture with Anant Ambani. You have…

Kareena Kapoor sends love to newly-weds Anant-Radhika Ambani: ‘Missed celebrating with you’

Kareena Kapoor, who is on a vacay with family, took to Instagram to send her blessings to Anant Ambani and Radhika Merchant. Anant Ambani and Radhika Merchant’s wedding in…

Kareena Kapoor drops mushy pic of hubby Saif Ali Khan from vacay: My lunch

  Kareena Kapoor recently went to London with her family. Now, she took to Instagram to share pictures of her vacay with Saif Ali Khan & sons,…

Kareena Kapoor credits Karisma Kapoor for ‘resurrecting’ Kapoor family name in the 90s: ‘My mum Babita, aunt Neetu Kapoor gave up work’

Kareena Kapoor spoke about Karisma Kapoor’s struggles in the 1990s and how she resurrected the Kapoor name as no one from the Kapoor family was working at…