Cardi B is all for Taylor Swift and Travis Kelce’s happiness.
Ahead of the 2024 Super Bowl, where the Kansas City Chiefs would play the San Francisco 49ers, the rapper talked to The Hollywood Reporter on the set of her NYX Professional Makeup commercial scheduled to air during the big game. The spot marks her third Super Bowl commercial, following a Pepsi ad in 2019 and a McDonald’s ad in 2023.
While chatting about the Super Bowl, the topic turned to Swift — who made headlines for her journey from her Tokyo Eras Tour shows to Las Vegas for the game. The pop star arrived to Allegiant Stadium in time to cheer on Kelce and the Chiefs, with her mother and friends including Ice Spice and Blake Lively by her side.
“I think it’s cute,” Cardi said of Swift dating tight end Kelce, and the public support she gives him. “She looks so happy.”
She added, “I feel like she’s really private with her relationships, so I really feel like she likes him a lot because she’s like, ‘I don’t give a f—. I’m going to kiss him. I’m going to touch him. I’m going to kiss him! Yeah, I’m here. Yeah, I’m taking a jet to see my man.’”
Cardi stars in NYX’s new ad, which has the rapper advertising the brand’s “Duck Face” lip product, which she says will deliver “bigger” and “plumper” results. The spot airing during the Super Bowl is shortened and shows a QR code directing viewers to watch an extended, 60-second version.
Although the “Bongos” star admitted she’s not a huge football fan herself, she said she loved that the idea behind the Super Bowl commercial poked fun at men.
Plus, she was looking forward to Usher‘s halftime show performance.
“I’m not going to say [it’s way overdue] because everything is always on great timing. He came right on time and I’m so excited. He has come back stronger than ever and boom,” she said. “My choreographer has worked with Usher before and he said that he is very strict [and] takes his routine seriously, and that’s why I feel like his shows are so amazing.”
Elsewhere in the conversation, Cardi B said: “In the future, I would like to do a Super Bowl.”
Beyoncé Announces New Album Act II Shares Two New Songs: Listen
Beyoncé has announced a new album; Act II arrives March 29. She’s also graced us with two new songs: “Texas Hold ’Em” and “16 Carriages.” Listen to those below, and scroll down for Bey’s teaser clip.
During the Super Bowl LVIII game, Beyoncé revealed the news with a video on her Instagram. It looks as though she’s going country for the second act of her Renaissance trilogy, based on the sound of both songs and the footage in the teaser.
The announcement video features old-school tunes like Chuck Berry’s “Maybelline,” as well as a dusty scene of men looking up at a massive billboard featuring a scantily-clad Beyoncé and the words “Texas! Hold ’Em.” The moment seems to be a reference to Wim Wenders’ 1984 film Paris, Texas.
“Texas Hold ’Em” was co-written by Canadian artist Lowell, with production and instrumental contributions from Rhiannon Giddens, Raphael Saadiq, Hit-Boy, Nathan Ferraro, Killah B, and more. “16 Carriages” features Dave Hamelin, Gavin Williams, Justus West, Saadiq, and more.
While the album news came as a surprise, Verizon did hint that a Beyoncé-related ad would run this week. Sure enough, she starred in a Verizon commercial during the Super Bowl in which she teased releasing new music to break the internet. Minutes later, she did just that. Beyoncé also wore a white cowboy hat to the 2024 Grammys last weekend, perhaps as a nod to her country pivot.
Renaissance was Beyoncé’s seventh studio album overall, and was originally billed as Act I: Renaissance—implying future releases would follow suit—before its release in July 2022. While the album never got traditional music videos, there was a “cliquebait” clip for “Break My Soul,” a “brand campaign anthem film” for Tiffany & Co. that used “Summer Renaissance,” and a concert film that played in theaters worldwide. Renaissance: A Film by Beyoncé was the No. 1 movie in the U.S. during its debut weekend and, as of January 11, raised over $44.4 million worldwide.
“Break My Soul” was nominated for Record of the Year, Song of the Year, and Best Dance/Electronic Recording at the 2023 Grammy Awards, but Beyoncé only won the latter. That didn’t stop her from taking home four trophies that night anyway, though, raising her overall career tally to 32 wins – breaking the record for the most Grammys won by an artist in the award show’s history.