2023 was an incredible year for many stars, but there is only one who is considered the most beloved and it wasn’t Taylor Swift…
There isn’t a single star in the world of pop music who had a more exciting 2023 than Taylor Swift. From a new and different relationship with Travis Kelce to her sold-out Eras tour, she thrived in all aspects of her life. She was even named Time’s Person of the Year, which made sense considering everything that she had accomplished. There’s no doubt that she will conquer 2024 as well.
But even though she has been more successful than ever before, a study suggests that Taylor Swift wasn’t actually the most beloved celebrity last year… at least when it comes to online presence and searches.
Neymar Was The Most Popular 2023 Celebrity
In a study published by Ice36.co.uk, Neymar was the most popular celebrity of 2023. Neymar has a popularity score of 8.12/10. Ice36.co.uk explained that they concluded who was the most and least beloved based on several factors related to a celebrity’s Instagram account. The study focused on how often followers interact with a celebrity’s account and how many likes each post gets, along with follower counts. The study also analyzed how fast a celebrity got new followers. From these factors, Neymar was the most beloved athlete.
In 2023, there were 140.9 million Google searches for Neymar, and people only Googled two other celebrities more than him His social media follower count also increased in 2023 as 35 million more people began following him.
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According to ESPN.co.uk, two of the athletes on this study’s list, Lionel Messi and Neymar, played for Paris St. Germain. Now Neymar plays for Al Hilal, which is part of the Saudi Pro League. Neymar talked about his career and said the two athletes received too much negative attention. His comments prove that no matter how successful or popular a celebrity is, there are always going to be pros and cons to that level of fame.
Neymar said, “We get upset, because we’re not there for nothing, we’re there to do our best, [to] be champions, try to make history. That’s why we started playing together again, we came together there so we could make history. Unfortunately, we didn’t make it.”
Neymar has 218 million Instagram followers and while he does talk about his career on his page, he also shares snippets from his personal life. There are also many sweet photos of his baby daughter. According to Essentially Sports, Neymar has two kids: his daughter Mavie, whom he shares with Bruna Biancardi, and a son named Davi Lucca.
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Considering how many fans comment on all of his Instagram photos, it’s no wonder that Neymar is considered the number one celebrity when it comes to his online presence.
Who Were The Other Most Popular 2023 Celebrities?
Taylor Swift was number six on the list of the most popular celebrities of 2023. Considering how many fans searched far and wide for her Eras tickets and read about her romance with Travis Kelce, that’s surprising.
The other most popular 2023 celebrities included Jenna Ortega, Selena Gomez, Cardi B, and Ariana Grande.
Most Popular 2023 Celebrities
Rating Out Of 10
1: Neymar
8.12/10
2: Lionel Messi
7.98/10
3: Cristiano Ronaldo
7.91/10
4: Selena Gomez
7/90/10
5: Kylian Mbappé
7.50/10
6: Taylor Swift
7.24/10
7: Jenna Ortega
7.16/10
8: Olivia Rodriguez
6.92
9: Ariana Grande
6.86/10
10: Cardi B
6.76/10
It’s interesting to note that out of the 10 most popular 2023 celebrities, four are athletes, five are singers, and one is an actress. There is another trend among these 10 stars: they are not only beloved but also incredibly successful. While Ice36.co.uk noted that they looked at Instagram followers and likes when compiling the results, these stars also had a lot going on professionally.
Instagram Followings Of The 10 Most Popular 2023 Celebrities
Neymar: 219 million
Lionel Messi: 498 million
Cristiano Ronaldo: 618 million
Selena Gomez: 430 million
Kylian Mbappé: 111 million
Taylor Swift: 280 million
Jenna Ortega: 39.3 million
Olivia Rodriguez: 36 million
Ariana Grande: 381 million
Cardi B: 169 million
Jenna Ortega, for example, had a thrilling 2023. The study concluded that she had the most Instagram success because her Instagram follower count increased 371%.
After becoming famous thanks to her quirky and witty role in Wednesday in fall 2022, Ortega starred in the 2023 movie Scream VI. When Ortega spoke out about a moment on Wednesday that she wanted to change, Ortega was labeled “entitled”. However, these news stories just gave her even more attention, and no one could stop talking about her talent and spunk.
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It also makes sense that Selena Gomez would earn the number four spot on the list. According to The Daily Mail, Gomez has more Instagram followers than any other female and she has over 400 million followers. It’s wild to think about how many fans are watching her every move on social media.
Lionel Messi, Cristiano Ronaldo, and Kylian Mbappé also did well, earning the number two, three, and five spots on the list. They clearly earned their spots thanks to their professional accomplishments. According to SPORT, Lionel Messi joined Inter Miami in 2023, a move that got everyone talking. Cristiano Ronaldo and Kylian Mbappé continue to impress, and Ronaldo’s marriage to Georgina Rodriguez was chronicled in season 2 of the Netflix reality series I Am Georgina.
Taylor Swift can’t be ignored, though. According to Ice36.co.uk, Swift was the most liked-celebrity on Instagram and every Instagram photo has around 7.1 million likes. Of course, since Taylor Swift was the Time Person of The Year in 2023, her popularity isn’t slowing down anytime soon.
