The 34-year-old’s clean look, with a skin fade on the side and a longer grade on the top, has attracted Taylor Swift and thousands of fans keen to copy the Chiefs star.

A viral article even claimed that Kelce had been the pioneer for the trend because people wanted the ‘Travis Kelce’ when requesting their preferred hairstyle at the barbershop.

But Kelce, speaking to reporters on the Super Bowl LVIII Opening Night at Allegiant Stadium on Tuesday, has moved to shut down those suggestions.

“It’s absolutely ridiculous,” he said. “It’s a two on top and a nice high-to-mid fade with a taper in the back. I didn’t invent that. I just asked for it.”

The article – published three days before the start of Black History Month – was met with criticism from readers as it had implied Kelce was responsible for the fade. The truth is that the haircut has been around for several decades and started as a popular cut amongst black men.

Kelce clearly wasn’t happy after being associated with being the trend-setter and made it clear he didn’t “want anything to do with that”.

“And to do it on February 1,” Kelce added. “They throw me into the wolves like that. That was messed up, man. I don’t want anything to do with that one, man.”