So successful with his singing career, The Weeknd wants to move on to ‘dominating’ the fashion industry

Recently, famous singer The Weeknd collaborated with FUMA to launch a collection “missing nothing”.

The voice of Star Boy has boldly combined with FUMA to launch the third season collection at the end of this month with many eye-catching fashion products, from jackets, shoes to hoodies, and sweat pants. As an inheritance from season 2, the items in season 3 still retain the Canadian-born male singer’s signature XO symbol.


If you want to know if there’s anything new in this collection, maybe you just have to wait.


T-shirts with designs printed with the famous “XO” motifs of products bearing this guy’s personal imprint.


Masculinity and strength are what fans see most clearly in each of his designs.

Along with the announcement of this new collection, a lookbook was released with a series of images taken in Marfa, Texas. Along with that, the image of the singer is shown prominently in an orange shirt in front of a wild frame that makes viewers unable to take their eyes off.


Besides, The Weeknd’s mark cannot be ignored without mentioning his shoes.


Puma XO with moss green version

For The Weeknd, he pays great attention to the shoes that he has collaborated with PUMA because in his personal opinion, the shoes are not only beautiful in appearance but also have an artist’s spirit through every seam. shape… from there, the fever called Puma XO “took wings” and flew higher in the fashion industry. The expected selling price of these shoes is 220 USD (equivalent to 4.8 million VND), with 2 versions: green and olive.

After successful names with impressive collaborations in the fashion world, like Rihanna, created the Fenty x Puma line. Therefore, it is promised that the combination of The Weeknd and Puma will continue to bring another exciting surprise!

Before holding the new masterpiece of The Weeknd x PUMA, let’s look back at a series of products that PUMA collabs with previous brands that created a certain resonance in 2016:

The Rise x Puma Blaze of Glory “Lost Ones”

APE x Puma Ignite

PUMA Blaze of Glory “4th of July”

Puma Ignite Evoknit



The atmos x Puma Clyde “Tattoo”

The Diamond Supply x Puma Clyde

Rihanna x PUMA Fenty Trainer

Rihanna x PUMA Creeper

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