She has created a new pink-themed cookware line for American department store, Walmart.

And Paris Hilton has chosen to promote the products in a $699 dress by popular Aussie designer, Rebecca Vallance.

The businesswoman and socialite, 42, looked stunning in the Brittany Bow mini dress from the label for a series of promotional photos.

The frock features a peek-a-boo cut-out at the front with crystal bow detailing.

Mother-of-one Paris accessorised with equally sparking diamond earrings and wore her blonde locks in a bouncy blow wave for the shoot.

Paris Hilton chose to promote her new cookware line in a $699 dress by Aussie designer, Rebecca Vallance

She was glowing in a perfect nude-coloured palette of makeup and a light application of fake tan.

Paris posed in a pink kitchen with her new range of cooking products, which include pots and pans, cake tins and knives.

She promoted the collection on her Instagram, writing, ‘It’s finally here! My new cookware line is out for all of you to sliv in the kitchen just like me.

The businesswoman and socialite, 42, looked stunning in the Brittany Bow mini dress from the label

Mother-of-one Paris accessorised with equally sparking diamond earrings and wore her blonde locks in a bouncy blow wave

‘I put tons of pink, sparkle, and love into this collection, and I can’t wait to see what you cook up with it.’

She signed off the post with her signature tagline ‘That’s hot!’

Meanwhile, Rebecca Vallance is the go-to designer for both local and international celebrities.

Paris, her sister Nicky and their mother Kathy are all fans of the line, as are Chrissy Teigan and Lady Gaga.